PDH Online

Harvard Business Review - Rethinking Marketing

Credit: 2 PDH
Course Fee: $24.00
10 pages

Course Summary:

Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions.

Learning Objective:

Because companies can now interact directly with customers, they must radically reorganize to put cultivating relationships ahead of building brands.

Review the quiz before studying the course.

Course Content

Course Author: HBR

Course 1

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